Jim Beam® Kentucky Fire™ is rooted in their bourbon heritage. Their passionate distillers have spiced things up, mixing the world’s finest Kentucky Straight Bourbon Whiskey with the flavor of red-hot cinnamon liqueur, delivering a fiery, sweet kick. Fire up your next drink with a touch of cinnamon spice. Served straight, as a shot or as a mixer, Jim Beam® Kentucky Fire™ is always guaranteed to heat things up.